Zynga Acquired OMGPop For $200 Million

Zynga has agreed to pay $200m for the maker of Draw Something, a Pictionary-like play-by-email-esque game which already been downloaded more than 35 million times in six weeks. It also boasts 13.3m active users in the most recent 24-hour period and top the list of games being played by people who connect through Facebook.

The purchase of New York-based company OMGPOP on Wednesday echoes Zynga’s $53m purchase in late 2010 of the company behind Words with Friends, which coincidentally, a number two game on the AppData charts.

OMGPOP’s CEO Dan Porter said in a press release:

“I want to thank our players, our fans, everyone who’s ever drawn something. You’ve made this game into something truly special. Zynga offered us a chance to focus on Draw Something — they know the power of the game and they planned with us how to let it keep rolling in the same fun, irreverent, social way that it has been. That was really important to us. The game will stay true to you and what you love, and it’s my solemn vow that the magic of Draw Something will not change. I know without a doubt that Zynga is the right partner for OMGPOP. Our new partners at Zynga know how to innovate at scale, and they’re pushing the limits of social with their mobile games. With the added resources we now have, and the deep gaming experience we can draw from, we can’t wait to continue to surprise our users. If you’re a fan, a player of ours, I can’t wait to show you what’s in store — it’s going to be drawsome.”

OMGPOP was founded in 2006 as iminlikewithyou and changed to its current company name in 2009.

Via Yahoo

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