Tracy DiNunzio, the artist who started the hugely successful RecycledBride.com is branching out into the area of unused clothes and she wants to help you cash in on the stuff that you don’t wear anymore!
With Los Angeles-based marketplace Tradesy she has raised around $1.5m to help make fashion resale easier for you. Participants in the venture include Rincon Venture Partners, 500 Startups’ Dave McClure, DailyCandy founder Dany Levy, Daher Capital, Bee Partners, Double M Capital and Launchpad LA.
DiNunzio explains that she came up with the idea after looking at her friends’ wardrobes and thinking what a waste it was that they only wore a small number of the items hanging there and persistently spent money on new clothing. DiNunzio was sure that someone would be pleased with those unworn, unloved items and wanted to help people get cash for their unwanted clothes whilst making it easier than eBay and more rewarding than consignment stores.
DiNunzio found eBay long-winded and confusing, she notes that women make 85% of consumer purchases online yet only constitute 47% of eBay users.
That’s why she came up with the peer-2-peer clothing resale marketplace. She started out with the niche RecycledBride and used the feedback and insights she picked up from that to get Tradesy off the ground. She claims that RecycledBride.com is now amongst the world’s largest wedding marketplaces.
Obviously creating the more general Tradesy offered different challenges to RecycledBride, but this time DiNunzio had a team, money and advisors and is determined to create a convenient fashion space where people can cash in on unwanted items!
“In the fashion space, this is really about creating convenience,” adding that her team would take what they learnt from RecycledBride and improve “upon it for speed, ease and trust and security.”
Source: Beta Beat