The results of the Hasbro contest that allowed Monopoly fans to vote for a new token to replace the least popular of the original 8 tokens are in. Fans voted to bring in a cat token and wave goodbye to the iron!
Hasbro announced the results after a frantic final few hours of voting which saw the iron, shoe and wheelbarrow tied neck and neck. Token enthusiasts put together a concerted effort to try and save their favorite token and product makers even jumped on the back of the competition’s social media buzz with their campaigns to protect the specific token that reflected their product.
Two of the companies that got involved were garden tool manufacturers Ames True Temper and shoe retailer Zappos.
The voting took place on the game’s Facebook page, which has more than 10 million likes, Hasbro has said that people in more than 120 different countries were involved in the competition! The token initiative was orchestrated by Hasbro as a way of ensuring that the game which is nearly 8 decades old is still relevant and engaging for fans.
Jonathan Berkowitz, vice president for Hasbro gaming marketing said:
“We put five new tokens out for our fans to vote on and there were a lot of fans of the many different tokens, but I think there were a lot of cat lovers in the world that reached out and voted for the cat to be the new token for Monopoly.”
The other tokens that were vying for a place on the legendary board included a helicopter, a guitar, a diamond ring and a robot.
The iconic Monopoly tokens came about when the niece of the game’s creator Charles Darrow suggested that the trinkets from her charm bracelet could be used to represent players in the game.
It was originally based on streets of Atlantic City, N.J. but those streets are changed to those relevant to the country the game is being sold in. It has sold more than 275 million units worldwide!
I predicted that the cat might win the online vote given the internet’s ongoing cat obsession! I also guessed the iron would be the token given the boot, basing that assumption on the fact that everyone hates ironing as much as I do!
Editions of Monopoly which feature the new cat token will be available to purchase later in the year.