The battle between oil company Shell’s campaign to drill for oil in the Arctic and the Greenpeace movement to try and stop them has come to a head this week.
Greenpeace teamed up with the Yes Lab (a group of anti-corporate hoax specialists) to put together a series of publicity stunts to draw public attention to Shell’s Arctic drilling campaign and garner the support to stop it.
There was the staged ‘Shell’ party at the Seattle Space Needle which saw an old lady covered with oil from an exploding cake and the subsequent video of the event which went viral. Then there was the fake ‘Arctic Ready’ website created by Greenpeace, which posed as a Shell website inviting the public to post encouraging messages about Arctic drilling on picturesque images of Arctic landscape and wildlife. Of course the slogans posted on these pictures were anything but positive and for a little while the whole world was laughing at Shell, who didn’t appear to have realized that they were being trolled for an astronomical amount of time. Continue Reading