So earlier today we posted an article about what we believed to be a Shell advertising campaign encouraging people to post slogans promoting oil drilling in the arctic. At the time, it appeared to us that this campaign had been hijacked by trolls who commandeered these beautiful images of arctic landscapes and wildlife and added their own anti-drilling messages to them making Shell appear rather stupid indeed.
The reality of the situation however, is that it was in fact part of an ingenious campaign by Greenpeace to expose Shell and draw public attention to the environmental catastrophe that they feel the oil company are responsible for. Continue Reading
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