The other day I was sat in my local pub, half-watching the Olympics on the big screen, a young child and his mother walked slowly past our table, the young boy’s neck was craned awkwardly as he tried to see up at the wall-mounted plasma screen. “Mom,” he said inquisitively, “Why are all the running peoples wearing bright green trainers?”

I didn’t hear what the mother responded to her child, as they had moved out of earshot by the time she formulated her response, but it made me wonder, I looked up at the screen again, and saw that in the race that was about to begin, every single athletes taking part was wearing luminous green running shoes. Continue Reading

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