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December 11, 2012

Oprah In Epic Microsoft Surface Promotion Fail; iPad Used For Tweet

oprah winfrey twitter fail Oprah In Epic Microsoft Surface Promotion Fail; iPad Used For Tweet

Iconic American talk show host Oprah Winfrey is one of the many celebrities signed up by Microsoft to promote their new Surface tablet.

In a tweet intended to promote the Surface tablet, Winfrey writes that loves the Surface and has bought 12 of them as gifts already.
On the surface (no pun intended) it sounds like any other promotional tweet meant to encourage the general public that it is a great product. The only problem is, as you can see in the top right hand corner of the image, that her tweet came via Twitter for iPad!!
Perhaps it wasn’t actually Winfrey herself who made this somewhat silly (and incredibly amusing) mistake, it could well have been one of her media team or PR peeps. But either way, it is still an epic fail that of course Twitter users were quick to pick up on!

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October 30, 2012

American Apparel & Gap Rile Up The Twittersphere With Hurricane Sandy Sale Ads

american apparel sandy sale American Apparel & Gap Rile Up The Twittersphere With Hurricane Sandy Sale Ads

Fashion retailers American Apparel and Gap have caused outrage and anger in the Twittersphere after their somewhat stupid and insensitive decisions to roll out ‘Hurricane Sandy Sales’.

Someone at Gap obviously had a little bit of cop-on and removed the ‘Hurricane Sandy’ tweet from the company account before too much of a backlash, but American Apparel was not quite so lucky.Continue Reading

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July 18, 2012

Is Shell Social Media Campaign Troll The Best Ever?

Lets Go Public Ad Contest Gallery Shell small Is Shell Social Media Campaign Troll The Best Ever?
A larger photo here.

Sometimes trolling is a horrible thing, an excuse for people to be abusive, incite hatred, encourage prejudice and the like. However, every now and then, a trolling will take place that will have the entire internet community applauding the trolls tenacity and audacity.

Well the Shell Social Media “Arctic Ready” Campaign Trolling is just one of these incidents where it’s hats off and commendations to the trolls!

According to the Shell website they are “committed to online social media” and therefore decided to roll out a campaign where the public were encouraged add their own slogans to their “beautiful new collection of images” – a number of pictures featuring picturesque arctic landscapes and wildlife native to the area. The best slogans would then be used in a worldwide advertising campaign. According to Shell “Tomorrow is yesterday accelerated. Let’s Go!” Continue Reading

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