Clever Ambigram Samaritans Ad Campaign For Depression Awareness

A clever ad campaign created by agency Publicis to raise awareness about depression for the Samaritans of Singapore utilizes ambigrams to disclose hidden cries for help.

For those of you who don’t know, an ambigram is a word, image or art form that carries a double-meaning when viewed from another direction or perspective. In the case of this advertising campaigning seemingly positive graffiti messages carry hidden signs of depression that become clearly visible when the image is turned upside down. Continue Reading

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