This week the New York Times published a fascinating article about the little-known company, the Acxiom Corporation, who experts believe have amassed the world’s largest commercial database on consumers.
Based in Conway, Arkansas – just north of Little Rock, Acxiom busily collect more than 50 trillion data transactions a year. It has been said that their databases contains information of approximately 500 million active consumers from around the world!
Though Acxiom’s data-mining raises serious concerns amongst privacy campaigners, the company’s methods are completely legal and seem to be paying off as they made a staggering profit of more than $77 million in the last financial year.Continue Reading
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