Heineken have introduced what is being dubbed as the world’s first interactive beer bottle – the Heineken Ignite! The Ignite bottle looks much like a regular beer bottle, but it has an LED inside the plastic base that will light up whenever you cheers someone, dance, take a sip, or in response to the rhythm in loud music.
Judging from the advert, it is clearly targeted at the generation who like the sort of music that is played in clubs and at raves and I can see the novelty factor making it popular amongst the younger drinkers. The 80-year-old dude who always sits at the same chair and drinks his stout out the same tankard occasionally spilling some on the stinky old dog nestled beneath his feat, probably won’t be so enthralled! Continue Reading