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One of Playboy boss Hugh Hefner’s trio of girlfriends Holy Madison stripped naked for Peta’s latest ad.

This is her second time posing naked for Peta, her first was “I’d Rather Go Naked Than Wear Fur” ad, and now Holly’s second naked ad, in which she declares: “I Always Fake It—I’d Never Wear Real Fur.”

She says “You don’t need fur. And if you want the look of fur … there’s faux fur. There is just no reason for it.”


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Video from last year’s Peta shoot