Reebok Germany came under fire for appearing to promote infidelity in its latest ad campaign targeting CrossFit gyms.
An anti-cheating website, Cheaterville.com threatened to boycott the brand if the ad is not removed and a public apology is given.
Cheaterville’s founder James McGibney wrote this letter to Reebok:
This form of advertising shows a dishonest and disrespectful attitude towards women and your company should be ashamed to have even placed this ad in various places thinking it would be perceived in any other way. CheaterVille will not stand by and let you keep this ad running without a fight. We will start informing our millions of followers to boycott Reebok until the ad is removed and a public apology is given.
Reebook since then removed the ad and issued a pathetic apology, a spokesperson saying Reebok didn’t “condone this message or cheating in any way.”
This is not the first time Reekbok Germany’s marketing team approved sexist ads as Copyranter pointed out.