Reebok Germany Comes Underfire For ‘Cheating’ On Girlfriend Ad Campaign

Reebok Germany came under fire for appearing to promote infidelity in its latest ad campaign targeting CrossFit gyms.

An anti-cheating website, Cheaterville.com threatened to boycott the brand if the ad is not removed and a public apology is given.

Cheaterville’s founder James McGibney wrote this letter to Reebok:

This form of advertising shows a dishonest and disrespectful attitude towards women and your company should be ashamed to have even placed this ad in various places thinking it would be perceived in any other way. CheaterVille will not stand by and let you keep this ad running without a fight. We will start informing our millions of followers to boycott Reebok until the ad is removed and a public apology is given.

Reebook since then removed the ad and issued a pathetic apology, a spokesperson saying Reebok didn’t “condone this message or cheating in any way.”

This is not the first time Reekbok Germany’s marketing team approved sexist ads as Copyranter pointed out.

You Might Like These

Share and Enjoy

Pinterest

About Bruce Cat

An SEO consultant, Geek blogger, Internet Marketer and Martial Arts instructor based in London, who loves fitness, good food and gadgets.

Check out my personal blog Bruce Cat and my life hacks blog, follow me on Twitter @brucecat , like my Facebook page, add me to your Google+ circle and find me on Pinterest