Buzz Patrol

As part of their promotions for the Monsters, Inc prequel Monsters University, Pixar has set up the film’s website to resemble that of a real university website and created this short advert encouraging bright young monsters to apply to the university.

The Monsters, Inc prequel takes us back to a period of time when loveable monsters Mike and Sulley were attending university and had their whole child-scaring futures ahead of them.

The advert intended to market the film is created just like a standard human’s university advert would be. Showing off aspects of university life, glowingly optimistic and promising to be a place where students can learn, grow and fulfill their aspirations – the only difference is that instead of attractive young students seen wandering around campus, we’ve got our odd-eyed, multiple-limbed monsters in the frame. Similarly, the film’s website looks like an authentic university website and there is even an online store where you can by Monsters University branded products like mugs and four-armed hoodies and t-shirts! Continue Reading