New App Helps Dieters Lose Weight By Posting ‘Fridge Raids’ On Facebook

Most people can probably relate with the desire to shed a few extra pounds, and dieters seeking their dream figure are notorious for trying new (and often outrageous) dieting techniques in pursuit of a slimmer, svelter body.

Enter ‘Virtual Fridge Lock’, a combination of a smart phone app and piece of hardware that connects to the front of your refrigerator door created by Meta Real (a Brazilian weight loss company) that will alert all your friends and contacts on Facebook and Twitter whenever you raid the fridge at night by automatically updating on your social networks when you open the doors “after hours” so to speak.

Welcome to the digital age.

Now perhaps encouraging proper eating skills through humiliation isn’t the most friendly technique, and it certainly can’t be successful in and of itself without being combined with a proper nutrition and fitness plan, but it might be the little extra boost some individuals need to stay on track.

Apparently late night binging is one of the hardest things to control, and dieters that may otherwise be doing great on their programs find it hard to resist the urge to snack during the wee hours when it feels like all eyes are off.

Although agreeing to embarrass yourself by revealing your poor willpower, and encouraging friends to post disparaging remarks when you do so in order to deter you from future slip-ups may seem a little odd, it’s actually an amazingly clever technological solution to assist in a very non-technical problem.

We’ve praised companies in the past for innovative thinking that uses technology to encourage people to do things they should already be doing, and this is no different.

Basically after you sign up for Meta Real’s program you just attach a magnetic device to the side of your fridge that senses when the door is opened, and whenever it detects late-night snacking attempts it sends a signal to your phone, and the app posts an update to your Facebook and/or Twitter pages (depending which accounts you’ve synced with the application) alerting everyone that you just raided the fridge.

Contacts are encouraged to respond with comments condemning these activities, further encouraging the dieters not to fall off the wagon again.

What do you think… brilliant concept? or extreme dieting methods gone too far? I’d love to hear everyone’s thoughts on the program, which you can add by leaving a reply in the comments section at the bottom of this page.

I personally think that, while obviously a bit unorthodox, this type of concept might offer exactly the right kind of extra push certain people need to restrain themselves. And, if you really are looking to lose that extra weight, restraint is key.

Watch the following promotional video released by Meta Real below.

(Via The Daily Mail Online)

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