Last week fast-food monoliths McDonald’s launched a Twitter hashtag campaign in an attempt to get customers to share their pleasant memories and experiences about chain. Within a couple of hours however, the company’s marketing magnates pulled the hashtag promotion due to the sheer volume of negative comments they received.
The majority of Twitter users were tweeting stories of finding disgusting things in their food, throwing up after ingesting the food, describing filthy restaurants and sharing terrible experiences of working for the chain.
Social Media Director for McDonald’s USA, Rick Wion recognized that the social media campaign did not work out exactly as the company had expected, and said the company had learnt from the experience.
However terribly this particular ad campaign might have gone for them, McDonald’s is still doing extremely well in economically difficult times. Their fourth quarter and 2011 earnings showed a substantial increase in profit.
McDonald’s – do you Love it? Hate it? Or Love to Hate it?