Instagram co-founder Kevin Systrom has released a statement via the company blog that seeks to clarify some of the policy changes that have caused such uproar amongst the Instagram community in the last few days.
On the issue of advertising, the part of the clause that everyone took to mean that Instagram would have the right to sell your photos without notification or compensation, Systrom says that this is not the case. Blaming “confusing” legal language, Systrom states that the company merely intends to “experiment with innovative advertising that feels appropriate on Instagram…To be clear: It is not our intention to sell your photos”.
The kind of advertising that Systrom is talking about is “where both users and brands alike may promote their photos & accounts to increase engagement and to build a more meaningful following.”
He said users’ photographs would NOT be used for advertisements and that the company would be addressing the language in the policy changes that implied this.
Users would also retain ownership rights to their content and according to the blog post, this will never change. Systrom also explained the users’ privacy settings would remain the same. They still have the right to control who sees their photographs and choose the level of privacy that suits them.
In his concluding paragraph, Systrom thanks the Instagram community for their feedback and for their “help in making sure that Instagram continues to thrive and be a community that we’re all proud of.”
So what do you think, did we get the wrong end of the stick initially because of the “confusing legal language” and Instagram never actually intended to pimp our photographs out to the highest bidder? Or have they just backtracked because of the public uproar?
Leave a comment and let us know what you think?