For most people, the idea of running out of toilet paper at that critical moment in time can be a bit of a horror story, but in Japan, that’s not the only bathroom terror you might encounter.
Hayashi Paper Co approached popular author Koji Suzuki (who wrote classic horror stories ‘Ring’ and ‘Spiral’) and asked him to write a short story to print on toilet rolls for people that enjoy doing a bit of reading in the bathroom. Suzuki agreed and “the world’s scariest toilet paper” hit the Japanese market in 2009. Funnily enough, the story that Suzuki wrote for the rolls is rather appropriately called “Drop”!
Now this horror story loo-paper is being translated into English and will be available to buy overseas in the very near future!
Since going on sale, the distinctive paper has sold 300,000 rolls! It is thought that many people who have purchased the paper have done so with the intention of having it as a keepsake, whereas others have used it for the role that it was originally intended.
It must be kinda impossible to follow the story though if there is more than one person living in the house, maybe families and housemates have some sort of system where they verbally convey that which they have read and flushed! Either that or everyone’s got their own roll that others are forbidden to go near!!
The trade ministry recognized the product’s quirky marketability – labeling it a ‘Cool Japan’ item. They are also helping to push the promotion of the product.
(Via The Ashashi Shimbun)