Guys Eat Meat Because It’s Macho!

A new study which analyses the gender associations that people make to the foods that they eat has found that men are more inclined to eat red meat because they feel it is masculine and macho.
The results of the study were published in the Journal of Consumer Research and looked at eating habits around the world, but particularly the UK and the U.S.

They asked men and women to give several different food stuffs a masculine and feminine ranking and their results found that medium rare steaks and hamburgers topped the list as the most masculine whereas chocolate and peaches topped the most feminine list.

Control groups were also asked to read a little about a fictional character and their eating habits and then rank them as either masculine or feminine. The characters that ate meat and burgers unsurprisingly were voted the most masculine and macho, whereas the vegetarians and fish-eaters were deemed to have feminine qualities.

According to an article about the findings on, the researchers wrote: “To the strong, traditional, macho, bicep-flexing, all-American male, red meat is a strong, traditional, macho, bicep-flexing, all-American food.”

Another angle of the study focused on people trying to reinforce gender stereotypes with the types of food they chose to eat. A survey of more than 2,000 university students found that the males were much more probable to like beef and meet, whereas females cited salad and vegetables as their favorite foodstuffs.

The study seems to confirm a lot of what we knew about our culinary habits, though it might not necessarily have occurred to us before. Thinking about it, it is usually only my male friends who post pictures of giant hamburgers with slabs of meat stacked so high they might just topple over, or steaks so bloody they could probably still moo, on their Facebook walls. I can’t seem to recall any of my female friends posting pictures of this nature, although I’m sure that there has been one or two!

Another tip by the study, if you are trying to convince the man in your life to cut back a little on the red meat and eat a bit healthier, then your best bet is try and make the healthy food look more meat-like – i.e put some grill marks on that soya burger and maybe even add a sprinkling of red food coloring!

About Sheniz Raif

I am, and think I have always been, a writer. I’ve been scribbling stories since I was old enough to hold a pen and thoroughly enjoy using my words to make people laugh or inspire them. I love going to gigs and am a professional groupie for a couple of awesome bands. I am an avid fan of socializing, football, film, and refusing to grow up! I’m also a proud member of the BODO UK team!