So earlier today we posted an article about what we believed to be a Shell advertising campaign encouraging people to post slogans promoting oil drilling in the arctic. At the time, it appeared to us that this campaign had been hijacked by trolls who commandeered these beautiful images of arctic landscapes and wildlife and added their own anti-drilling messages to them making Shell appear rather stupid indeed.
The reality of the situation however, is that it was in fact part of an ingenious campaign by Greenpeace to expose Shell and draw public attention to the environmental catastrophe that they feel the oil company are responsible for.
Whilst I did question how a company the size of Shell could actually be stupid enough to try and undertake such a campaign and expect it to yield positive results, or indeed leave the website open with such derogatory material splattered all over it, I must admit I did fall for the hoax!
This ‘Arctic Ready’ advertising campaign was just a part of the Greenpeace project dubbed #Shellfail and also included a viral video of a woman who was alleged an oil rig engineer widow being splattered with oil and the Occupy Shell movement.
The Greenpeace website said:
“Shell has spent billions trying to persuade the world that Arctic drilling is not as obscene as it really is. The company opens its giant war chest every time it needs to put a message in front of the public, or wants to gain access to a certain politician. Shell is trying to hide the fact that it is exploiting global warming to drill for more of the oil that is causing global warming in the first place. You can see why that’s a message it would like to keep quiet.”
You can read more about the #Shellfail campaign here…