From Love To Bingo In 873 Getty Images

Getty Images hired AlmapBBDO to produce a short movie made entirely of photographs from its collection.

Copywriter Sophie Schoenburg and art director Marcus Kotlhar did a 6 months research involving 5000 photographs and in the end decided to use 873 images in a one minute film called “From Love To Bingo.” The film was directed by Cisma.

The purpose was to adhere to the concept that Getty Images has so many images that anybody is capable of telling any story they want by only using their archives. In the film “Do amor ao Bingo em 873 imagens” [From love to Bingo in 873 images], a storyteller in the corner of the screen describes the images used. The Getty Images logo appears at the end of the story, but the storyteller continues to turn until reaching the exact number of images in the Getty Images archive.

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