Facebook Acquired Instagram For $1 Billion

Facebook CEO and co-founder Mark Zuckerberg announced today that Facebook has acquired photo sharing social network Instagram for $1 billion in a cash and stock deal.

In an update posted on his Facebook profile, Zuckerberg wrote:

“I’m excited to share the news that we’ve agreed to acquire Instagram and that their talented team will be joining Facebook.

For years, we’ve focused on building the best experience for sharing photos with your friends and family. Now, we’ll be able to work even more closely with the Instagram team to also offer the best experiences for sharing beautiful mobile photos with people based on your interests.

We believe these are different experiences that complement each other. But in order to do this well, we need to be mindful about keeping and building on Instagram’s strengths and features rather than just trying to integrate everything into Facebook.

That’s why we’re committed to building and growing Instagram independently. Millions of people around the world love the Instagram app and the brand associated with it, and our goal is to help spread this app and brand to even more people.

We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience. We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.

These and many other features are important parts of the Instagram experience and we understand that. We will try to learn from Instagram’s experience to build similar features into our other products. At the same time, we will try to help Instagram continue to grow by using Facebook’s strong engineering team and infrastructure.

This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all. But providing the best photo sharing experience is one reason why so many people love Facebook and we knew it would be worth bringing these two companies together.

We’re looking forward to working with the Instagram team and to all of the great new experiences we’re going to be able to build together.”

Earlier in the day, Instagram also announced the acquisition by Facebook on Twitter:

And Instagram CEO Kevin Systrom also announced about the deal on his blog.

I know Mark Zuckerberg stated that Facebook is committed to building and growing Instagram independently and Instagram users will continue to have the ability to share photos to other social networking sites besides Facebook as well as keeping their Instagram follower lists distinct from their Facebook friend groups.

Which is fine, but what about data gathered by Instagram about your image locations, your check-ins and your followers? There is no guarantee that Facebook will be using those data but I wouldn’t bet against it in a million years.

So, if you’d like to delete your Instagram account before your data is harvested and used by Facebook to sell you to advertisers, you can delete your Instagram account by going to this link.

If you want to backup all your photos before deleting your Instagram account. To do so, you can use Instaport to download your entire archive of images for later use. There is also a setting in Instagram which allows you to save your photos to your device’s camera roll.

The decision to delete your Instagram account is up to you now.

About Bruce Cat

An SEO consultant, Geek blogger, Internet Marketer and Martial Arts instructor based in London, who loves fitness, good food and gadgets.

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