Global sex symbol and football hero David Beckham launched his new ‘Bodywear’- aka underwear range at H&M’s flagship store in Regent’s Street earlier today. Beckham was there to sign items from the range, which includes boxers, briefs, vests and long-johns for those cold winter days!
Nearly 300 people turned up to try and get a glimpse of Beckham, who was also interviewed by numerous fashion correspondents at the store.
There has also been numerous silver-effect statues of the LA Galaxy player put up around the shop, the statue is of course- wearing the briefs!
Swedish fashion chain H&M have also launched an ad campaign for the ‘David Beckham Bodywear’ range – which features the sultry Beckham posing in nothing but the underwear!!
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