Clever Ambigram Samaritans Ad Campaign For Depression Awareness

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A clever ad campaign created by agency Publicis to raise awareness about depression for the Samaritans of Singapore utilizes ambigrams to disclose hidden cries for help.

For those of you who don’t know, an ambigram is a word, image or art form that carries a double-meaning when viewed from another direction or perspective. In the case of this advertising campaigning seemingly positive graffiti messages carry hidden signs of depression that become clearly visible when the image is turned upside down.

The campaign reminds people to look closer and more carefully when our loved ones or friends start showing signs of depression.

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About Sheniz Raif

I am, and think I have always been, a writer. I’ve been scribbling stories since I was old enough to hold a pen and thoroughly enjoy using my words to make people laugh or inspire them. I love going to gigs and am a professional groupie for a couple of awesome bands. I am an avid fan of socializing, football, film, and refusing to grow up! I’m also a proud member of the BODO UK team!