Who’d have thought two decades ago that we’d someday be able to create music with the power of our minds?
Smirnoff launched the campaign Mindtunes, which is a program designed to create music simply through thought, without having to pick up a single instrument. The project was created by Julien Castest, a neurotechnology expert with a degree in music, science, and technology. The team brought in three physically disabled people who are all big fans of music: Andy Walker, Jo Portois, and Mark Rowland. They were attached to machinery, and it was explained to them that the machines took their brain waves and emotions, and then transformed them into sound waves.Continue Reading