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April 30, 2013

New Windows Ad Wades Into The Apple vs Samsung Fanboy Battle

A new advert for the Windows-based Nokia Lumia 920 has sent Microsoft wading into the ongoing battle between Apple and Samsung fanboys, portraying them as idiotic and argumentative all whilst suggesting that the Nokia smartphone is a way better device!

The advert is set at a wedding, but instead of the guests being separated into families, they are divided by their smartphone allegiances. It all gets out of hand when one Apple aficionada tells a Samsung enthusiast to move his “enormous phone” out of the way as he tries to snap a picture of the happy couple. A few insults are bantered back and forth, before all hell breaks loose and the fanboys get physical! Continue Reading

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March 27, 2013

eBay Experimenting With New Ways To Encourage People To Get Selling!

second hand clothes eBay Experimenting With New Ways To Encourage People To Get Selling!
eBay is reported to be experimenting with a host of new methods, many of which are intended to increase the amount of goods for sale.

The latest project with which eBay is said to be experimenting with is called Sell It Forward. With Sell It Forward customers sign up to a website and have a bag with prepaid postage mailed to them. They then fill this bag with all of their unwanted clothes, shoes and handbags and send it off. eBay’s partner in the project, the San Francisco Bay Area branch of nonprofit Goodwill Industries will then try to sell the goods that have been sent to them. Continue Reading

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March 27, 2013

Pricing Experiments For New Businesses & Entrepreneurs

pricing Pricing Experiments For New Businesses & Entrepreneurs
ConversionXL has recently published a fascinating article brimming with useful recommendations for entrepreneurs and new business owners that offers a great deal of advice about how to successfully price products.

Choosing the right price can prove a difficult dilemma. We all know that if you charge too much you’ll miss out on sales, but if you charge too little you’ll run the risk of failing to cover your costs and struggle to make any profit. Continue Reading

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March 27, 2013

“Less Apps More Apples”: Cider Ad Might Be The Best Apple-Mocking Commercial Yet

Who would have thought that cider brewers Somersby would be in contention for the accolade of creating the best Apple-mocking commercial to yet? When you think Apple-bashing, they wouldn’t be a company that would immediately spring to mind, you’d first think Samsung, Google and maybe Microsoft.

Yet it seems as though they have successfully jumped onto the Apple-mocking bandwagon and may even be driving the cart with this creation. Continue Reading

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March 26, 2013

Meet Mohawk Gaz – The Guy Who Turned His Flamboyant Hairdo Into An Advertising Billboard!

Mohawk Gaz Meet Mohawk Gaz – The Guy Who Turned His Flamboyant Hairdo Into An Advertising Billboard!
Meet Mohawk Gaz, the Florida resident who has managed to turn his eye-catching Mohawk hairdo into an advertising billboard.

Mohawk Gaz, whose real name is Gasmy Joseph said he got the idea to turn his hairstyle into artistic advertising space a few years ago, when a friend asked him to help advertise his birthday party. It occurred to Gaz that spray-painting details of the party onto his outrageous hairdo would allow everyone to see it. The idea went down a storm and since then he has been spray-painting his Mohawk with all sorts of different designs and offering it up as advertising space for friends and small businesses. Continue Reading

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March 26, 2013

Ford Issues Apology Over Ads That Show Bound & Gagged Women In Car Trunks

Ford Issues Apology Over Ads That Show Bound & Gagged Women In Car Trunks
Ford Motor Company Officials have issued a hasty apology over a set of adverts from India that feature women bound and gagged in the trunk of a new car model from the well-known car manufacturers.

One of the advert features former Italian Prime Minister Silvio Berlusconi – who is well known for his often controversial sexual antics, giving the peace sign from the front of the vehicle, while 3 women caricatures are tied up in distress in the trunk. Another features smiling socialite Paris Hilton, with reality TV hit sisters, the Kardashians bound and gagged in the back. The adverts, of which there were 3, featured the tag line “leave your worries behind”. Continue Reading

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March 23, 2013

Scorned Wife’s Billboard Vengeance Is Marketing Ploy By Company That Owns Local Restaurants

cheating husband billboard Scorned Wife’s Billboard Vengeance Is Marketing Ploy By Company That Owns Local Restaurants
Yesterday we wrote about the MasterCard parody advert that appeared as though it had been placed by a scorned wife who discovered that her husband had been cheating on her.

The digital billboard appeared on the appropriately named Battleground Avenue in Greensboro, North Carolina and caused quite a stir. Traffic was affected as vehicles slowed down to read the sign and passersby told FOX8 news reporters that they admired the woman’s gusto. Continue Reading

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March 22, 2013

“Catching My Lying Husband? Priceless”: Betrayed Wife Uses MasterCard Ad Parody As Payback!

cheating husband billboard “Catching My Lying Husband? Priceless”: Betrayed Wife Uses MasterCard Ad Parody As Payback!
A woman from Greensboro, North Carolina whose husband had been having an affair got her revenge by using the theme of the infamous “Priceless” MasterCard adverts and publically shaming him. Continue Reading

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February 8, 2013

Tablet Wars: Amazon Kindle Fire HD 8.9 Advert That Scoffs At iPad’s Price

In what will undoubtedly invoke some sort of backlash from Apple, Amazon has gone for the jugular in their latest advert for the Kindle Fire HD which openly mocks the iPad’s price.

The advert places both items side by side in a split screen as a narrator tells the viewer that they might “not be able to tell the difference” between the Kindle Fire HD 8.9 and the iPad, but their wallet will certainly be able to notice the distinction. The prices for both products are then displayed on either screen, with the iPad advertized at $499 and the Kindle, a much more affordable $299.

The chasm between the different prices of the two products is indeed quite sizeable, however many argue that the iPad is, overall a much better device and worth paying that little bit extra for. For people who have to balance their budgets however – the Kindle Fire HD 8.9 does look like an impressive product and may well end up stealing some of tablet market away from Apple.

What do you think? Leave a comment and let us know.

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February 7, 2013

Microsoft Revamps “Scroogled” Campaign Against Gmail

scroogled Microsoft Revamps “Scroogled” Campaign Against Gmail

The Microsoft “Scroogled” campaign that attacked Google and their policy to scour through Gmail users emails in order to sell targeted advertising has been revived and revamped, as Microsoft appear to be going for the jugular on the privacy issue!

The campaign, which carries the tagline “Think Google respects your privacy? Think Again,” elaborates on the way in which Google go through the body of text in emails in order to sell targeted advertising, whereas Microsoft Outlook.com “prioritizes privacy.”
This campaign is just the latest maneuver from Microsoft in a bid to lure users away from Google. Last year they took out full page advertisements in renowned national newspapers like The Wall Street Journal and The New York Times that also criticized Gmail’s privacy policy. Continue Reading

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