The highly amusing sniping and griping that has been taking place between Samsung and Apple took another interesting twist after the UK courts found that Samsung did not infringe on Apple’s patents with the Galaxy Tablet.
Part of the ruling required Apple to issue an acknowledgement to the court’s findings on their website and they have done this, although it is hardly apologetic and we don’t think it is particularly what the courts were envisaging when they issued the order.
The notice that the courts ordered Apple to put on their website is intended to inform customers using the UK version of the company’s website that Samsung didn’t actually infringe on their patents. This is seen as a way of repairing the tarnishing of Samsung’s reputation that took place with the initial accusation. This kind of notice is often referred to as an “apology ad” however there really wasn’t anything apologetic about the notice that Apple put up!
It begins in a relatively uncontroversial manner, making reference to the ruling made by the UK court, but then it turns into something of an assault on Samsung, well as close as they could get to one whilst still remaining within the guidelines of the court ruling. Once you get to the final paragraph, you don’t have to be an expert at reading between the lines or understanding subtext to get what Apple really feels about it all. It reads as follows:
“However, in a case tried in Germany regarding the same patent, the court found that Samsung engaged in unfair competition by copying the iPad design. A U.S. jury also found Samsung guilty of infringing on Apple’s design and utility patents, awarding over one billion U.S. dollars in damages to Apple Inc. So while the U.K. court did not find Samsung guilty of infringement, other courts have recognized that in the course of creating its Galaxy tablet, Samsung willfully copied Apple’s far more popular iPad.”
Wow, they really don’t mince their words, do they? I wonder what the folks at Samsung feel about Apple’s “apology”!