In what will undoubtedly invoke some sort of backlash from Apple, Amazon has gone for the jugular in their latest advert for the Kindle Fire HD which openly mocks the iPad’s price.
The advert places both items side by side in a split screen as a narrator tells the viewer that they might “not be able to tell the difference” between the Kindle Fire HD 8.9 and the iPad, but their wallet will certainly be able to notice the distinction. The prices for both products are then displayed on either screen, with the iPad advertized at $499 and the Kindle, a much more affordable $299.
The chasm between the different prices of the two products is indeed quite sizeable, however many argue that the iPad is, overall a much better device and worth paying that little bit extra for. For people who have to balance their budgets however – the Kindle Fire HD 8.9 does look like an impressive product and may well end up stealing some of tablet market away from Apple.
What do you think? Leave a comment and let us know.