Greg Karber & His Brilliant Campaign To Turn Abercrombie & Fitch Into A Brand For The Homeless!

As many of you may already be aware, Abercrombie & Fitch are a brand who is well known for being morally bankrupt, narcissistic, judgmental and just downright despicable!

The CEO of the company refuses to make large sized clothing so that “unattractive people” can’t wear them and that would rather burn surplus or slightly damaged clothing rather than give it to charity because they don’t want the poor to be seen wearing their brand! Oh and they only ever hire good looking folks to work in their stores!

This reprehensible attitude particularly angered a Greg Karber who devised an ingenious plan to do something about it!! Karber intends to turn Abercrombie & Fitch into a brand for the homeless! In order to do so, he went from thrift store to charity shop and picked up all the Abercrombie & Fitch clothing he could find and then handed out to the homeless in Skid Row, Los Angeles.

But as Karber points out, he is just one man and can’t do this on his own so he is encouraging the general public to get involved too! He says we can all participate by clearing out our closets of Abercrombie & Fitch clothing and donating them to our local homeless charities and sharing the movement across our social media accounts and using the hashtag #FitchTheHomeless.

Personally I think Karber’s idea is both brilliant, commendable and a wonderful way of teaching this brand that has its head shoved firmly up its own ass, a valuable lesson!

About Sheniz Raif

I am, and think I have always been, a writer. I’ve been scribbling stories since I was old enough to hold a pen and thoroughly enjoy using my words to make people laugh or inspire them. I love going to gigs and am a professional groupie for a couple of awesome bands. I am an avid fan of socializing, football, film, and refusing to grow up! I’m also a proud member of the BODO UK team!